Facebook Launches Dating Platform in the U.S.
Sep 5, 2019
On Thursday, Facebook finally announced the long-anticipated U.S. launch of its online dating product, Facebook Dating. Facebook stock rose +2% on the news while IAC, the majority owner of online dating giant Match Group, fell -4%.
In a space that already has several entrenched market leaders from the likes of Tinder and its peers, we see Facebook leaning into its troves of user data to try to get a leg up on the competition when it comes to generating strong matches and positive user experiences.
For example, Facebook's platform will uniquely offer users the ability to pair up with matches based on the groups they are in or the events they have attended or will be attending. It also offers an optional "Secret Crush" function that enables users to optionally match with people they already know on Facebook or Instagram.
We believe Facebook's existing platforms give it a leg up in drawing in new users to its platform (particularly those who have never before used online dating platforms), and should help it scale to the critical mass inherently needed for network-based businesses like online dating.
That said, it remains to be seen how large a dent Facebook will be able to make against its specialized competition who each have multi-year leads in the category and strong, specific brand identities. It's also unclear at this point how comfortable consumers will be commingling their personal lives with their online social identities.
Either way, we expect Facebook's launch to serve as an additional tailwind to overall category growth as it helps accelerate societal normalization of online dating.
We'll be following this product launch closely as it progresses throughout the year - stay tuned for more updates.
Cash Management
© Copyright 2024 Titan Global Capital Management USA LLC. All Rights Reserved.
Titan Global Capital Management USA LLC ("Titan") is an investment adviser registered with the Securities and Exchange Commission (“SEC”). By using this website, you accept and agree to Titan’s Terms of Use and Privacy Policy. Titan’s investment advisory services are available only to residents of the United States in jurisdictions where Titan is registered. Nothing on this website should be considered an offer, solicitation of an offer, or advice to buy or sell securities or investment products. Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections are hypothetical in nature and may not reflect actual future performance. Account holdings and other information provided are for illustrative purposes only and are not to be considered investment recommendations. The content on this website is for informational purposes only and does not constitute a comprehensive description of Titan’s investment advisory services.
Please refer to Titan's Program Brochure for important additional information. Certain investments are not suitable for all investors. Before investing, you should consider your investment objectives and any fees charged by Titan. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested, including principal. Brokerage services are provided to Titan Clients by Titan Global Technologies LLC and Apex Clearing Corporation, both registered broker-dealers and members of FINRA/SIPC. For more information, visit our disclosures page. You may check the background of these firms by visiting FINRA's BrokerCheck.
Various Registered Investment Company products (“Third Party Funds”) offered by third party fund families and investment companies are made available on the platform. Some of these Third Party Funds are offered through Titan Global Technologies LLC. Other Third Party Funds are offered to advisory clients by Titan. Before investing in such Third Party Funds you should consult the specific supplemental information available for each product. Please refer to Titan's Program Brochure for important additional information. Certain Third Party Funds that are available on Titan’s platform are interval funds. Investments in interval funds are highly speculative and subject to a lack of liquidity that is generally available in other types of investments. Actual investment return and principal value is likely to fluctuate and may depreciate in value when redeemed. Liquidity and distributions are not guaranteed, and are subject to availability at the discretion of the Third Party Fund.
The cash sweep program is made available in coordination with Apex Clearing Corporation through Titan Global Technologies LLC. Please visit www.titan.com/legal for applicable terms and conditions and important disclosures.
Cryptocurrency advisory services are provided by Titan.
Information provided by Titan Support is for informational and general educational purposes only and is not investment or financial advice.
Contact Titan at support@titan.com. 508 LaGuardia Place NY, NY 10012.